Why plan your blogging goals?
You want to honor Christ in your blogging, right? You want your readers to come back again and again, too. Right again?
If your blog is more like an online journal and the people who read it are just friends and family, planning your goals is probably not necessary. But if you want to reach a larger audience and keep them coming back to read your blog, planning your blogging goals is a must.
Blogging can take over your life.
But it doesn’t have to. Like anything you do, planning is key to success. One of my favorite quotes comes from Lewis Carroll’s Alice’s Adventures in Wonderland.
“Alice asked the Cheshire Cat, who was sitting in a tree, “What road do I take?”
The cat asked, “Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat, “it really doesn’t matter, does it?”
Planning your blogging goals helps you reach your destination.
However, in today’s world, things change at the speed of, well, technology. And to have a successful blog, you really need to keep up. It can be overwhelming.
Without planning, I feel:
- Less productive
That’s why I plan 90 days at a time.
I don’t go into great detail in planning my blogging goals. A 90-day goal might be “grow traffic to 10,000 readers.” After that, planning posts that will interest my readers comes next.
Planning is not writing.
I want to know what I’m going to write about, but in the planning stage, I don’t actually write the post. That comes later.
Now that I have an editorial plan for the next 90 days, I’m going to think about what I can offer my readers that will align with the blog. A free checklist? A photo? Tips about how to accomplish something? I like to have a free resource available for download on lots of my posts. (Remember the movie Field of Dreams? “If you build it, he will come” is true for blogging, too.)
Social media, too.
How will I get the word out? I utilize pins, posts and tweets to let people know what I’m doing and how they can benefit from it. So putting in when you plan to use social media is an integral part of the overall plan. Again, don’t create the pins, posts and tweets—plan them.
The final part of my planning involves listing tasks. If you are using my free planning tool, you have 13 weekly pages to list those tasks and schedule them in.
Scheduling your workload is freeing.
I take one day every three months to plan the next 90 days. Then I only have to look at my plan to know what I need to accomplish each week. It frees my mind up to concentrate on creating really great content that will draw people in and give them what they need.